Image sensing collaboration for ADAS and autonomy

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Internet giant Baidu and ON Semiconductor are collaborating on integrating image sensors into the Apollo Autonomous Driving Platform.

ON Semiconductor has joined Chinese search engine giant Baidu’s Apollo Autonomous Driving Platform. Through this collaboration, partners of the two companies can obtain plug-and-play compatible imaging systems. Apollo provides an open source, reliable software and hardware system, enabling the efficient development of autonomous driving systems by automotive systems designers. Image sensing is a key component of the Apollo platform which supports enhanced autonomous driving functions.

ON Semiconductor’s fully-qualified 3μm-based advanced CMOS image sensor product provides a foundation to allow customers to immediately begin development of vision systems for autonomous driving, with the flexibility to move to future sensors at volume deployment. With high dynamic range (HDR), the sensor is able to provide crisp, clear single images and video in the challenging low and mixed light scenes synonymous with automotive environments.

In addition to simplified and accelerated design, test and implementation of automotive camera applications, the relationship gives Apollo members priority access to ON Semiconductor’s technical support and product information. All Apollo partners will also get early opportunities to work with future generation, breakthrough image sensing technologies.

“Given the importance of cameras as sensors for autonomous driving, we considered many aspects in our selection process for the Apollo platform including product roadmap, experience in automotive applications and technical support for related platforms,” said Mr Zhenyu Li, VP and General Manager of Intelligent Driving Group at Baidu. “ON Semiconductor was the right choice for Apollo platform image sensor needs.”

Ross Jatou, VP and General Manager of the Automotive Group at ON Semiconductor said: “We are delighted to be partnering with Baidu on its Apollo platform. We believe that the value of such a platform to Automotive system designers will be tremendous. It is underlined by the number of companies already engaged and looking to use it. Image sensors are fundamental components of ADAS implementations throughout the vehicle and they will become even more relevant as the industry moves towards fully autonomous cars. Joining forces with Baidu by providing the image sensor for the Apollo platform is further validation of ON Semiconductor’s position in automotive image sensing.”

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